New Year's Art Shop Launch!
A buzzer beater 2024 goal achieved, my online shop has launched offering archival quality prints from my algorithms!
Well into 2024, I decided my guiding light would be to professionalize my art practice. As part of that, I wanted to diversify away from purely digital works. I wanted my work to get off the screen and into real life; to appeal to a wider audience that related more to physical mediums. To get started, I felt that learning to produce archival prints and offering them for sale on an online shop was the best way to get started.
TL-DR: My online art shop has launched!
TL-DR: Use NEW25 during checkout to get 25% off Open (∞) V.E. orders
Each Work is Unique / Segmented
I work with algorithmic code and I can technically produce infinite pieces, but no artist who wants to be taken seriously would want to flood the market and devalue their art. But, I didn’t want to constrain my algorithms too much and have the breadth of what it could produce go unseen. I needed a way to structure my prints to achieve two goals.
I thought about how painters may produce a limited number of works for a collection where works are distinct but similar to each other. Prints are often made from digital copies of the original works and offered at more accessible prices. These are called Originals (limited) and Editions (limited or open). I wanted my practice to offer a value structure that matches this, but leverages code so that every work is a one-of-a-kind.
I needed a name to call them. Editions is a well established term from decades of painters, photographers, etc. making copies of originals. Originals partially worked, it assumes uniqueness in each work, but I wanted to offer both unlimited and limited of the same algorithm and labeling them both "Originals” would be confusing. Asking my colleagues,
suggested “Variable Edition” as a foundational term to use.Variable Edition (V.E.) captures the uniqueness (variable) of each piece and the metaphor of duplication (edition) that results from using the same code for each.
It fit perfectly, but how will I segment my works?
Open (∞) Variable Edition — “V.E.”
Unlimited prints intended to openly showcase my algorithm’s breadth at an accessible price point. Offered at smaller physical sizes, I think of these as “consumable art” for people who want my work on the wall, but are not concerned with value collecting. I am experimenting with three different ways of offering them:
Surprise — Place an order and I’ll pick one out for you as a surprise delivery
Preference — Let me know what you like, and I’ll curate something to match
Choice — Use my algorithm explorer and let me know what seed you want
I’m hopeful “Choice” gets used, because it’s been fun seeing the differences in what my friends and family have picked out. I enjoy the surprise selections!
Signature (#) Variable Edition — “#/n V.E.”
Limited, numbered prints from a collection that I consider an official part of my artistic oeuvre. Intended for value collectors, each is carefully curated to present what works I feel I resonate with and represent the collection’s intent. After rendering, I adjust each one manually until it’s just right, much like a photographer adjusts their raw captures.
You can learn more about these two segments here:
https://shop.owmo.studio/variable-editions
Entropy Alpha
I’m launching with my first series Entropy — algorithms I intend to experiment with in greater depth over time, snapshotting code discoveries for collection releases — with it’s Alpha collection. My goal is to produce a few algorithms I truly love, like this one, that I can bounce between as inspiration strikes and spend more time getting deeply familiar with each. While I’ll still do one-offs here-and-there, I want my work to have a more identifiable through line and stronger correlation with what I love to create.
https://www.owmo.studio/work/entropy-alpha
You can view the first set (#1-12 / 96) from the collection, which I’ve focussed on emphasizing strong contrast, balanced density, and emerging forms.
New Year’s Discount!
To celebrate New Years and the launch of my online shop, for the month of January I’m offering 25% off all Open V.E. orders. I put a lot of effort into setting up the shop to be a pleasant experience, I welcome any and all feedback you may have!
Use NEW25 during checkout at https://shop.owmo.studio/
Wishing you all the best for 2025 and thank you again for your support!